What is the difference of PPC and PPL !!!!!

[kajal123]

Hi guys.......

As all we know PPC or Pay-Per-Click is a affiliate network or program which pays commision per click, while PPL or Pay-Per-Lead is the commission structure where the affiliate is paid a flat fee for each qualified lead, this is usually achieved by a visitor entering their personal information on an advertiser's website.

Lead - When a visitor registers, sign up or downloads something from an advertiser's site. This is usually accomplished by a visitor filling out a form on the advertiser's website.

Lead can be referred to email addresses of mailing list, personal information of visitor, potential customers, etc. some online affiliate programs or businesses have lead data base, the leads can be converted to sales.

[shaadishoppe]

There are two more term in respect to online advertisements:

PPS or CPA: PPS stands for Pay Per Sale and CPA stands for Cost Per Acquisition or Action

PII: IT stands for Personally Identifiable Information. This type of information could be used to identify the particular individual (name, contact, mail id, address). In general, online advertising cookies do NOT collect personally identifiable information; instead, the cookies collect general information about a consumer’s behavior and interests.

[upbizzz]

One of the most common questions I get asked is ‘What’s the difference between Pay-Per-Click and Pay-Per-Impression advertising?’ Well the difference is simple. With Pay-Per-Click or PPC you pay for an online advert only when someone clicks on it. With Pay-Per-Impression or PPI – you pay each time your advert is displayed to a user, i.e. they don’t necessarily have to click on your advert and go through to your website.

[ellis123]

Pay per lead: The affiliate is paid for a "lead", in other words when someone fills out a form or subscribes to a newsletter

Pay per click: The affiliate is paid for each click. No sale is necessary.

[RichardSmith]

Hello,

Pay per lead: The affiliate is paid for a "lead", in other words when someone fills out a form or subscribes to a newsletter.

Pay per click advertising is a good idea for new websites which don't rank highly in organic search. However, it's also wise to invest in search engine optimisation to boost your chances of coming up in organic searches later on.

Thanks and Regards
Richard Smith

[developers]

PPC stands for pay per click .in PPC, you get paid for per clicks
PPL stands for pay per lead.A type of internet marketing method whereby the affiliate's pay is based only on qualified leads as versus actual sales that are made.