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Thread: What is DFP ?

  1. #1
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    What is DFP ?

    What is DFP ?

  2. #2
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    DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google.

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    DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile webpages, mobile apps, games, or a combination.

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    Dfp is used by publishers directly and cannot be termed as third party. But dfa yes its a third party in online ad terms.

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    DFA: Its a third-party creative hosting service, which enabled advertisers to add extra layer of recording metrics, and compare with publisher's metrics. It also enabled rich-media creative serving easy, and can host large files that cannot be directly uploaded onto publishers Ad-server (DFP for example).

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    DoubleClick For Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.

  7. #7
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    DFP which stands for DoubleClick for Publishers is an SAS platform designed to manage the process of delivering ads to your websites

  8. #8
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    DoubleClick for Publishers (DFP), formerly called Google Dart, is an advertisement software as a service application run by Google. It can be used as an ad server but it also provides a variety of features for managing the sales process of online ads using a publisher's dedicated sales team.

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